Separate choices
Apple Health access and AI coaching are requested separately. Each can be declined or revoked without bundling it into general terms.
AI processors
AI coaching is off until the athlete explicitly allows it. When allowed and relevant to a coaching request, Bulk Coach sends profile details, workouts and training history, connected Apple Health summaries, Coach and check-in text, workout notes and approved Coach memories to OpenRouter. OpenRouter routes the request to an upstream model provider, which may include OpenAI, Anthropic, Google, xAI, DeepSeek, StepFun or MiniMax. Those services process the data to generate Coach chat, programmes, post-workout feedback and weekly check-ins, and processing may occur in the United States.
Bulk Coach asks OpenRouter to route only to model providers that do not use prompts to train their models. Provider processing and retention remain governed by the relevant provider terms. The athlete can decline before the first request or withdraw permission later in Profile; withdrawal stops active and future AI coaching requests without disabling workout logging or other non-AI features.
Apple Health
With permission, Bulk Coach reads selected Apple Health categories and retains weekly aggregate summaries, not individual readings or a day-by-day Health history. The latest weekly bodyweight average may update the athlete profile. Disconnecting Apple Health removes the retained summaries from Bulk Coach. Completed workouts already written to Apple Health remain in the athlete’s Health store.
Workout story images
An athlete can optionally choose or take an image when creating a workout story. The selected image and generated story stay on the device: Bulk Coach does not upload or save either image. Sharing happens through the destination the athlete chooses on their iPhone.
Analytics
Bulk Coach uses PostHog US Cloud for product analytics and error tracking. Analytics receive structural information only: event names, counts, durations, screen names, app and device metadata, and error types. They do not receive weights, reps, body measurements, exercise names, session notes, onboarding answers, photo references, health values, Coach text or any other athlete free text. Permitted fields are declared per event and anything else is discarded before an event leaves the device.
We also record session replay for eligible sessions. Text you type and images are masked in replay, but replay captures console and network activity, which can include the contents of requests your device makes to our servers. Replay is a broader record than the analytics events described above.
Analytics are off until you consent, and the Profile setting “Do not link analytics to my account” stops any account identifier being attached to events or stored against a person profile.
Your rights
The app provides consent controls and permanent account deletion from Profile. Deletion removes the authentication account, profile, training history, Coach data, Apple Health summaries, push-notification records, linked analytics person and processor customer records. Account access ends immediately; processor erasure may continue securely in the background. Workouts already saved to Apple Health remain in the athlete’s Health store.
Apple subscriptions and deletion
Deleting a Bulk Coach account does not cancel an Apple subscription. Apple billing is separate and can continue after the account is deleted. The app links to Apple’s subscription-management screen before deletion so the athlete can cancel future renewal, while still allowing immediate account deletion.
Purchase-record retention
After account deletion, Bulk Coach retains only an anonymised purchase-event receipt for up to seven years to meet UK accounting and tax record requirements. It contains a provider event identifier, event type and timestamps, but no Bulk Coach account identifier, contact details, receipt payload, price, training data or health data. Records may be kept longer where a tax enquiry or legal hold requires it. Apple settlement reports are retained separately under the company’s approved accounting process.
Contact the published support route to exercise your UK data-protection rights or raise a privacy concern. You may also complain to the UK Information Commissioner's Office.